Hershel Gerson

Hershel Gerson, the Co-Head of Consumer at Roth Capital, has over 20 years of success in Investment Banking, M&A and Private Equity. 

He has successfully advised and closed over 55 transactions for private equity and corporate clients with a total value exceeding $30 billion. His ability to advise across a broad range of strategic matters – including leveraged finance, mergers and acquisitions, initial public offerings, private placements, project finance, and general advisory assignments – has allowed him to build long-standing, trusted relationships with clients. 

Hershel has previous deal experience across industry verticals that include retail and consumer, TMT, energy, real estate and healthcare. Prior to joining ROTH Capital Partners in 2020, Hershel was the CEO and Managing Director at ELLO Capital. He was also a Managing Director leading Consumer Coverage at Macquarie Capital focused on Food and Beverage, HPC and Restaurant sectors prior to ELLO. 

Hershel graduated from University of Texas in Austin with a BBA and Masters in Public Accounting and received his MBA from the Anderson School at UCLA.

Gerry David

Gerry is a solutions-focused entrepreneur, consultant, and board member with more than 40 years of success across the consumer products, manufacturing, and high-tech industries. With extensive experience leading five comprehensive turnarounds of both public and private companies with global scopes spanning 72 countries, Gerry is a valuable asset for startups or established companies looking to drive long-term, sustainable growth. His broad areas of expertise include sales and marketing, operations management, financial analysis, capital raising, supply chain management, M&A, regulatory and strategic planning. In recognition of his professional achievements, he was one of only 25 Gold Winners in the prestigious 2016 CEO World Awards and was selected as “The Leader” in the CEO of the Year category.

Throughout his executive career, Gerry has held leadership positions at organizations including Celsius Holdings, Vitarich Labs, Home Shopping Network Direct and his consulting firm Gerry David & Associates LLC, where he currently serves as CEO. He has been responsible for leading the turnaround of a beverage company on the verge of going out of business, driving 5 consecutive years of record revenue, increasing shareholder value by 35x, establishing a subsidiary in Hong Kong, launching products in Asia, South America, Europe, and the Middle East, and establishing manufacturing in Germany, China, and the US; Gerry began his career by founding a systems integration company specializing in the hospitality industry, growing the organization to offices in six states prior to its sale to a public entity.

Gerry attended Western Michigan University. He currently is co-chairman of Cutting Edge Beverages and Preferred Commerce, board member of Glucose Health, advisory board member of Nulixir and O2 Beverage, board member of IGrew and principal/board member of Original Jel Shots and Hyperponic LLC.

Barry​ Burgdorf

Barry Burgdorf maintains a multifaceted practice handling corporate, technology and intellectual property, matters in a variety of industries but especially life sciences/biotech, health care, IT & software and other technology markets.

Barry also maintains an active practice in the higher education space representing both universities and companies that do business with and in the higher education industry and faculty inventors. He has served as general counsel, outside counsel and as part of the corporate suite for both a life sciences company and biotech venture capital company, providing him a holistic view and inside track on client needs and problem-solving. Following time as a business litigator and then corporate securities and M&A partner at Vinson & Elkins, Barry took the job of Vice Chancellor and General Counsel of the University of Texas System, where for over eight years he served as a key member of the leadership team and oversaw areas ranging from legal to real estate to IT security and technology transfer.

Barry holds a BBA in finance from The University of Texas at Austin, an MBA from Southern Methodist University, and a JD from The University of Texas School of Law.

Mike Schall

For the last 10 years, Mike served as advisor and Senior Principal, Global Growth and Business Development at Whole Foods Market, where he provided leadership on investments/acquisitions, new ventures, and strategic partnerships. Mike advised executive leadership on strategy, business initiatives and operational improvements in perishable, grocery, prepared foods, produce and floral categories. Mike also was deeply involved in the creation of Whole Foods Market’s Engine 2 Plant-Strong Exclusive Brand.

In addition to this experience at Whole Foods Market, Mike has served in board and C-level positions in a wide range of food companies for more than 30 years, including Fresh Food Concepts, Monterey Gourmet Foods, Guiltless Gourmet, Townsend’s, David Michael Flavors, Wise Foods, and The B. Manischewitz Company. In these roles, he has successfully navigated significant growth periods, food recalls, and §363 bankruptcy filings; led sales, marketing, culinary, product development, and quality assurance teams; negotiated strategic joint ventures with Fortune 500 companies such as ConAgra & P&G; and served on audit and strategic M&A committees. He has also been involved in numerous capital raising and M&A transactions as either part of the acquiring entity or the seller.

Mike earned a bachelor’s degree in marketing from California State University at Los Angeles and an MBA in marketing from The University of Southern California Marshall School of Business. He is a frequent speaker at food and beverage industry events and has authored numerous food industry articles and blogs.

Matt Carr

Matt Carr is President at Beck Flavors, which is a leader in flavors and flavor technology for the food and beverage space. Beck helps partner customers build brands, explore new flavor trends and expand their current product offerings. For the past five years, Matt has led Beck through an aggressive growth strategy, more than doubling the size of the company.

Previous to Beck Flavors, Matt worked in the oil and gas industry. Matt was the Chief Sales Officer at King Filtration and Filtration Technologies. Matt implemented a growth strategy that led to the company tripling in size.

Matt earned a bachelor’s degree in mass communications and marketing from The University of Tulsa. Matt currently serves on the Board of Governors at Cardinal Glennon Children’s Medical Center and the Board of Directors at Saint Martha’s Hall.

Ken Sadowksy

Ken Sadowsky is a senior food and beverage advisor in the US and plays a critical role in identifying promising trends and early concepts in the US food and beverages market as well as supporting the growth of portfolio companies.

He was a principal at Atlas Distributing Inc., overseeing the non-alcoholic beverage division which he created. He was also a director at Energy Brands Inc. (Glaceau), makers of vitaminwater, smartwater, and fruitwater from 2000 to 2006 when the company sold a minority interest to The Tata Group. The company eventually sold to Coca Cola for over $4.1 billion. He has done marketing consulting work for Fusion5 Marketing Innovations which eventually sold to the WPP Group.

Ken is currently a director at All Market Inc., makers of Vita Coco, Runa, and Ever & Ever Water as well as Hint Inc., makers of Hint Water. He is a Director of LifeAID beverage.  Ken has previously advised Bai Brands (sold to Dr. Pepper Snapple Group for $1.7 billion), Dyla Brands (makers of Forto Strong Coffee Shots), Essentia Water, Sambazon acai, and Theocorp (makers of Theodent toothpaste). Ken is also the Executive Director of NIDA (, a group of independent beverage distributors in northeast USA. He has been called the Beverage Whisperer by Forbes magazine (2013).

His career started in the beverage alcohol industry in 1984 as the New England regional manager for California Cooler Inc. which was acquired by Brown-Forman in 1985.

Ken is a graduate of Tulane University (1984, BA).

Marissa Epstein

A dietitian and expert in nutrition innovation, Marissa is the Director of The University of Texas Nutrition Institute. Her work and teaching focus on bringing consumers healthy eating solutions in everyday life by catalyzing innovation with evidence-based nutrition science.

Previously, Marissa worked directly with Michelle Obama as The White House Let’s Move! Associate Director, driving national nutrition initiatives. Most recently, she led personalized health education at Stanford Health Care and developed courses in nutrition entrepreneurship at Stanford’s Graduate School of Business.

Marissa received her BS in Nutrition with Honors and BA in Plan II Honors, graduating Phi Beta Kappa from The University of Texas at Austin. She is a Truman Scholar, recognized nationally for her work in public policy, and received her MBA from Stanford University.

Bob Bloom

Bob Bloom began his career in the flavor business in the mid-70’s, joining his father in a small privately owned flavor creation and manufacturing company established by Bob’s grandfather in 1924. As the flavor industry became more capital-intensive, Bob sold the family business in the mid-80’s. That company was acquired by Hans-Peter Wild in the mid-90’s and WILD Flavors was acquired by ADM in 2014. Bob retired from ADM after his long and successful career on the commercial side of the flavor business at the end of 2020.

For the last 25 years of his career, Bob worked with entrepreneurs in a combined product development and business development role. One of the companies that Bob helped start and grow was acquired last year, in its 20th year, for $3.8 billion. In that time, Bob acquired much knowledge and experience about starting a food and beverage business successfully. He feels there is still much more to learn, due to a large extent by the ever-changing retailing environment.

In retirement, Bob’s goal is to continue to help entrepreneurs successfully establish their businesses. He has a thorough understanding of the role of supplier companies in product innovation.

Skip Rosskam

Skip brings over 50 years of flavor and food ingredient technology experience to the Nulixir Board of Advisors. Currently, he is the CEO of White Space – The Right Place, LLC which works with Private Equity deal teams to evaluate potential acquisitions, serves on their portfolio company Boards and also coaches Founders of start-up and early stage food and beverage companies.

Previously, Skip was the President and COO of David Michael & Co., a leader and innovator in the global food flavor industry for more than 100 years. Skip held this role since 1990 and was responsible for R&D, global business development and strategic business development and marketing, among others.

In 2016 he led David Michael ownership in a successful exit strategy selling the business to International Flavor & Fragrances. Skip stayed on for 18 months working on the integration of the businesses and doing M&A work for IFF.

Throughout his career, Skip served in various roles with the Flavor & Extract Manufacturers Association as President and Board member for 12 years. He also served on the Executive Committee of IOFI (International Organization of the Flavor Industry.

Skip was elected as the only non-academic or scientific Fellow in the history of the Institute of Food Technologists (IFT).

Skip earned his bachelor’s degree in Communications from Southern Illinois University, Carbondale.

Aspartic acid
Bacopa Monnieri
CDP Choline
Cordyceps extract
Curcumin extract
Ginger root
Ginkgo Biloba
Gotu Kola extract
Holy Basil
Lions Mane
Pyrroloquinoline Quinone (PQQ)
Rhodiola Rosea
Saffron Extract
Turkey Tail
Valerian root
Velvet Bean

Acetyl L-Carnitine
Glutamic Acid
Vitamin A
Vitamin B1 (thiamine)
Vitamin B12 (cobalamin)
Vitamin B2 (riboflavin)
Vitamin B3 (niacin)
Vitamin B5 (pantothenic acid)
Vitamin B6 (pyridoxine)
Vitamin B7 (biotin)
Vitamin B9 (folate)
Vitamin C
Vitamin D3
Vitamin E
Vitamin K