Hershel, the Co-Head of Consumer at Roth Capital, has over 20 years of success in Investment Banking, M&A and Private Equity. He has successfully advised and closed over 55 transactions for private equity and corporate clients with a total value exceeding $30 billion. His ability to advise across a broad range of strategic matters – including leveraged finance, mergers and acquisitions, initial public offerings, private placements, project finance, and general advisory assignments – has allowed him to build long-standing, trusted relationships with clients. He has previous deal experience across industry verticals that include retail and consumer, TMT, energy, real estate and healthcare. Prior to joining ROTH Capital Partners in 2020, Hershel was the CEO and Managing Director at ELLO Capital. He was also a Managing Director leading Consumer Coverage at Macquarie Capital focused on Food and Beverage, HPC and Restaurant sectors prior to ELLO. Hershel graduated from University of Texas in Austin with a BBA and Masters in Public Accounting and received his MBA from the Anderson School at UCLA.

Hershel will be leveraging his extensive experience to guide Nulixir through its next stages of growth.

About Nulixir Inc.:
Nulixir, a nanotechnology startup, develops, licenses, and manufactures intellectual property for smart nanocarriers, termed nanovesicles. The unique, patented, and customizable nanovesicle structures enable new possibilities for release profiles and applications of functional ingredients, solving issues such as uncontrolled release kinetics, low bioavailability, slow onset times, product stability, shelf-life longevity, and unpleasant flavors.